Author: Vani Malik

AI and KPIs – What Lies Ahead For Marketing

As we move into the era of AI, the entire business landscape is changing. One of the core pillars of

Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,

Working on new products brings a lot of excitement. And confusion. A million decisions are to be made which would

In all the years of my career in FMCG, I have been exposed to a lot of new product and